Murphy Proof Your Business: Do You Have A Plan For Uncertainty?

Why planning for the unknown is just as important as planning for success. 

If there is anything I know about life and business at this point, is that it’s unpredictable. I love certainty and predictability, it makes me feel confident and comforted. However, I have gotten more comfortable with uncertainty and unpredictability the longer I do business.

The Murphy Law states that “anything that can go wrong, will go wrong.” When I first opened my brick and mortar I found out my mom had breast cancer 2 months in. My wife and I were getting married 4 months in. My mom ends up in ICU for emergency surgery 2 days after our wedding and my business got broken into on the same day of her 9-hour surgery.

I can’t make that shit up!

Now, here we are 5 years later and I have since closed my brick and mortar business, and now my wife’s mom is in the hospital with breast cancer that has spread to the bone. Andrea’s business is thriving while I am starting a new business. She has to emotionally handle the ups and downs of what we have already gone through 5 years ago, all over again. This time with her own mom.

“Anything that can go wrong, will.”

Life happens. I have found an inner resilience that I never knew I had because of these experiences. And it forced me to think very differently about how I run my business. I am grateful for all the experience I have from running a brick and mortar because without it I wouldn’t have become best buds with uncle Murphy.

When we get wrapped up in our business we often have a kickass pair of rose petal glasses glued to our head that makes everything look awesome…even when things aren’t awesome. You’re getting your hands dirty, taking action, building momentum…and then BOOM…life happens.

Instead of resisting this thing called life and the not so fun aspects of life, we would much rather push them away and avoid them all together. I found a practice of going with the flow. There’s no sense in getting wound up and anxious if you have no control over things that have happened or aren’t going the way you want them to. I am often called the “Anchor” for my calm presence and demeanor in crisis situations. It’s a practice that I have learned to adopt from being in multiple high-stress situations, sometimes all at once.

Many entrepreneurs plan for success where everything goes right.

Not many people plan for failure. Not many people plan for situations like your mom fighting for her life while you are the sole provider for your family.

Do you have a plan for uncertainty?

Because that, my friend, is planning for when uncle Murphy comes knocking at your door. Do you have a plan for failure? Do you know what your next move is if you have to step away from your business for an undetermined amount of time? Can you generate income without your presence for a long period of time?

You must Murphy Proof your life and your business because the amount of resilience it takes to keep going when shit hits the fan is unimaginable, but not even close to as much needed if you aren’t prepared and don’t have a plan.

A big part of our Murphy Proof plan when I closed my brick and mortar was for us to both have businesses that could operate from anywhere in the world. We have more flexibility and freedom to make better decisions right now than ever before. The brick and mortar was a breeding ground for uncle Murphy! Which, thankfully, is why I am often cool as a cucumber in stressful situations!

Trust me, the last thing I want to be thinking about is planning for the worst-case scenario. It’s not fun. At all. But if you have a successful business and want to keep it that way, you best buddy up to uncle Murphy. Or option B is to become a super stress-free ninja who can physiologically and psychologically handle everything under the sun. If you don’t, you will train yourself to be overwhelmed, stressed, and panicked when something doesn’t go as planned. You’ll be constantly operating from your lizard brain and won’t be able to make rational decisions during difficult times.

Get in the habit of Murphy Proofing your life and business. Embrace the uncertainty, learn from the opportunity, and take one thing at a time. You can thank me later ;)


What could go wrong?

How can I better plan for when things don’t go as planned, unexpectedly?

What is my Murphy Proof Plan?

What’s the cost of not preparing a plan?

To Your Success,

Christine Wilborn